- anyone who negotiates, trades or sells an idea, product, service or concept
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- Rules of negotiation.
- Definition of good/bad negotiation.
- True objectives of negotiation.
- Negotiating styles.
- Assessing the counter party.
- Self awareness.
- Critical Preparation.
- The value proposition.
- 5 phases of effective negotiation.
- Clear, structured persuasion.
- Common pitfalls.
- Best/Worst acceptable positions.
- True WIN/WIN.
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